Segmentation & Targeting automatically identifies new customer segments in real-time to help marketers gain market share and drive growth
- Powered by Autonomy’s Meaning Based Marketing engine, which delivers the most comprehensive understanding of customers and prospects
- Automatically identifies new market segments as they emerge in real time
- Recommends compelling content and launches new offers and campaigns, all powered by a unique meaning-based approach
- Discovers rich customer segments based on deep profiles, sentiment, behavior, all major types of customers attributes, and the content and concepts
