The premise is as fundamental as marketing itself: the more you know about your customers, the more effectively you can serve them.

But knowing your customers has become increasingly difficult as interactions take place across a multitude of touch-points in multiple formats, splintering your view and understanding of customers and markets.

Until now.

Made possible by the unique power of Autonomy's Intelligent Data Operating Layer (IDOL) and Autonomy Interwoven's web content management and marketing optimization solutions, Meaning Based Marketing delivers the most comprehensive understanding of your customers and prospects, so each experience can be personalized and optimized.

Automatically.

Our new approach to marketing extracts the meaning from every interaction you have with customers — even “unstructured” formats like web pages, social networks, phone call recordings and video.

Meaning Based Marketing allows you to automatically:

• Understand the sentiment and context of all customer interactions, including social media, user generated content and user interactions
• Act on newly discovered customer segments, trends and opportunities
• Optimize the customer experience across channels by seamlessly integrating the entirety of web, email, mobile and contact center interactions

This means customers get exactly what they want and so do marketers!

Autonomy Interwoven provides marketers with powerful Meaning Based Marketing offerings, all powered by IDOL, including:

• Segmentation & Targeting
• Archiving & Compliance
• Directed Navigation
• Merchandising & Recommendation
• Multichannel Optimization
• Profiling & Personalization
• Social Media Analysis
• Advanced Search Marketing
• Mobile
• Rich Media Management

“Meaning Based Marketing will be our largest investment in the coming year." - Dr. Mike Lynch, CEO of Autonomy